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Mark Zuckerberg talks Facebook & Mobile, Single Sign On & Places

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Facebook logo

Image via Wikipedia

Click the link to play the interview.

I am doing a lot of work around single sign on (long story) but interesting to see Facebook talking about it and also mobile/location. No Facebook phone at the moment, but the concept of single sign on with your Facebook ID across all sites (without having to re login) is interesting.

Also in the interview talks about deals and social deals. Obviously an idea that will evolve (as with places) but nice to hear such a big company talking about doing things slowly, when they are ready.

Love the passion for making online experiences social, massive culture shift. For me I wonder what this means for organisations/charities who are set up with their databases. If people use their Facebook data and ID to interact with websites. Awhile until this is an issue, but the iceberg may come.

Also, some interesting bits on Places. Apparently more people are going to places on their mobile app rather than their newsfeed. Which makes sense. Places is going to be big people!! It is so relevant in mobile for sure.

What do you think? Long and VERY interesting interview.

Facebook’s new groups. All change?

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Image representing Facebook as depicted in Cru...

Image via CrunchBase

Yesterday Facebook announced new functionality in the way groups will work on Facebook. Something I have been expecting for a while.

It is a pretty big change. Not only to groups but to the way that we use Facebook. The new groups will allow us to make mini Facebook experiences and for you to list together your interests and people. That might mean a group for the people who you lived with at University, or your amateur football team. All groups will be start as closed unless you make them open or private and only those in the group can see what goes on. The group admin can also update to group members newsfeeds.


There is also a big play on collaborative working. New groups allow uploading of documents and event editing these on the group. This is interesting and for me shows a play into the professional space. The groups even have group chat which allows you to talk to the whole group or those online in the chat module.

The final functionality which makes me think that Facebook is looking at the professional audience long term is being able to email the group. Every group (from the looks of it) can have an email address so that you can email the group even when you aren’t on Facebook. But when would you not be on Facebook but able to email? Perhaps at work…?

What about non profits?

For non profits I think this is an interesting move too. There are hundreds of thousands of groups dedicated to fundraising areas, events and organisations that can sometimes fragment a brand. Empowering these people and harnessing their amazing enthusiasm whilst keeping that activity streamlined is a challenge.

The new groups will allow much more private and personal interactions. Instead of a new group hidden away for anyone to join you add friends and contacts to the group. How this fits with your organisation Facebook strategy depends what you are trying to achieve but I would suggest that groups are going to change a lot of people’s experiences on Facebook so it may be a good idea to start exploring the functionality and possibilities. For small/tiny organisations it may even allow you to have a small collaborative intranet or space which is private and at no cost apart from the cost of a Facebook account.


We shouldn’t underestimate the way this will change our experience of Facebook. I am part of the tiny 5% of people who use Facebook lists, I find them a great tool and help me control privacy. New groups will make that a lot easier. You will be able to potentially create a group for each interest and area of your life and friends. For example I may have a group for my family, old flatmates and university friends and then friends who live in London (where I live now). That would mean I could have 4 different Facebook experiences which will have an impact on my feed too.

I think that this is the first step in the groups product. The old groups had become outdated and not fit for purpose. How brands use groups I am not so sure. I am sure there will be stories about brands using groups as an intranet or working group, I think that could work, though I have some big question marks over that. But we know Mark Zuckerberg wants everyone in the world to be on Facebook. If you can be on Facebook for work that might make that dream a bit easier.

Active Fat campaign

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Have to say first of all that I do work at the British Heart Foundation (BHF) so that is one reason I am sharing it.

BUT mainly because the viral is so well put together, creative wise as well as how cost effective it is. The site: is fits really well with the campaign and the journey around the three charity websites is fantastic.

The BHF is working with Cancer Research UK and Diabetes UK to show that active fat can have a real effect on your heart as well as cause some cancers and diabetes.

Do share the video, the full Press Release is here:

A new survey today reveals that 97 per cent of people in Britain are unaware that their beer bellies and muffin tops are generating higher levels of oestrogen and excess chemicals in their stomachs, putting them at risk of cancer, Type 2 diabetes and heart disease (1).

But worryingly, nearly three quarters (71 per cent) of people admit to carrying excess weight around their middle, and more than half (57 per cent of women and 55 per cent of men) overestimate the waist measurement at which they become at risk (2).

The results of the survey, which questioned 2,085 adults in Great Britain, were released as Diabetes UK, Cancer Research UK and the British Heart Foundation (BHF) launched their new ‘Active Fat’ campaign to raise awareness of the dangers of carrying extra weight around your middle.

The charities are urging people to measure their waistlines and make positive changes to their lifestyles if they are at risk.

They have also produced a new web animation featuring a sinister fat cell, which helps to show people that instead of lying around harmlessly, our fat cells are actually very active and working around the clock to stimulate disease (3).

Dr Mike Knapton, Associate Medical Director for the British Heart Foundation, said: “That ‘harmless’ spare tyre around your waist is actually a major health hazard. While you might be relaxing at home, your fat cells are working overtime to pump out excess hormones and other chemicals that can cause disease.

“Wrapping a tape measure around your middle takes just a few seconds, but it could be your vital first step towards a healthier a future.”

The charities are also calling for the European Parliament to support people to make healthier food choices by bringing in a single front-of-pack food labelling system across Europe.

Diabetes UK Care Advisor Libby Dowling said: “If you’re used to pounds and ounces, it’s extremely confusing to go into a shop that only deals in grams and kilograms. It’s the same with food labelling systems – we need one system that includes traffic light colours to help busy supermarket shoppers make informed food choices.”

Professor Jane Wardle, director of Cancer Research UK’s Health Behaviour Research Centre at University College London, said: “Little changes that can become daily habits are the best, as they usually require less effort and can act as the building blocks of a much bigger lifestyle picture. Waist size is likely to increase throughout life, so whatever your age, today is a good day to start improving your health.”

The survey also found that:

• Women were less likely than men to worry about their health as a result of carrying excess weight around their middle (41 per cent of women compared to 50 per cent of men), and more likely to worry about how they look (28 per cent of women to 18 per cent of men) and fitting into their clothes (18 per cent of women to 9 per cent of men)

• Less than half of men and women (44 per cent) have tried doing more physical activity in response to carrying excess weight around their middle

• More than a quarter of people (27 per cent) have bought bigger sized clothes , approximately one in seven (15 per cent) have covered up on the beach, and approximately one in eight (12 per cent) have avoided weighing themselves altogether.

To help people to trim their tummies, Cancer Research UK, Diabetes UK and the British Heart Foundation are sharing their top tips on losing weight through their joint campaign website.

People can learn more about active fat and take a lifestyle check at .

The campaign is also being supported by former ‘Apprentice’ television contestant and business woman Claire Young.

Ms Young said: “ As someone whose family has been affected by heart disease and Type 2 diabetes, I know just how important it is to look after your health. My mum and I recently reduced our waistlines by making small, everyday changes to our lifestyles, and I’m encouraging others out there to measure their own waistlines and make changes if their health is at risk.”

Community Organising and Social Media Campaigns

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Great case studies in this presentation, which are hard to find. Found this great to look through, wish I was at the actual presentation.

Also – do follow @askdebra, @amysward on twitter as they are fantastic tweeters! Sure @rootwork (who also worked on the presentation) is great but I don’t follow them as yet!

Hope you find it useful!

My interesting Not for Profit, Tech and Community round up 12/4/2010

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Hi all, been thinking about this for awhile as I find it useful when @blaisegv and @gemmawent do their round ups so I thought I would shamelessly copy.

Here are my interesting links from the past week. Enjoy:

Sensible review of the London Marathon documentary – “More Questions than answers in London Marathon Doc”

How do you effectively tell your not for profit stories?

8 ways to build trust in your branded social media or online community:

In depth review of why Twitter bought Tweetie:

MTV fight digital harassment with social media:

Social media monitoring review 2010, part 1 from Fresh Networks:

Create Facebook pages people will WANT to join:

Social media measurement – experts at work:

When does a moderator become a community manager? Great comments to:

Evaluate social media for free! 20 free tools:

Election time! What charities can and cannot do during the election period:

Tools and Changing Landscapes in Third Sector

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From broadcast to networks: Tools & changing landscapes in the Third Sector

Another great presentation from We Are Social – saw this on twitter. You know me, share the love:)

Which Social media ads work best?

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View this document on Scribd

Found this on the Mashable website. Fantastic as ever insight into social media.

Key points:

-While sponsored content provided the most user interaction (and was the least likely to be perceived as advertising), it also triggered the lowest level of purchase intent and the fewest viral recommendations.

-Corporate profiles are effective but they work better when users can become a fan of the profile and add a logo to their own page.

– More people engage with give/get widgets than with banner ads, however widgets do not increase purchase intent or viral recommendations.

-Regardless of format, the most effective advertisements were those that were related to the content on the publisher’s website (i.e. a soup advertisement on a cooking website).

– Of the seven advertising types, banner ads and newsletter links were the most successful at encouraging purchase intent



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