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Mark Zuckerberg talks Facebook & Mobile, Single Sign On & Places

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Facebook logo

Image via Wikipedia

http://www.cinchcast.com/cinchplayerext.swf

Click the link to play the interview.

I am doing a lot of work around single sign on (long story) but interesting to see Facebook talking about it and also mobile/location. No Facebook phone at the moment, but the concept of single sign on with your Facebook ID across all sites (without having to re login) is interesting.

Also in the interview talks about deals and social deals. Obviously an idea that will evolve (as with places) but nice to hear such a big company talking about doing things slowly, when they are ready.

Love the passion for making online experiences social, massive culture shift. For me I wonder what this means for organisations/charities who are set up with their databases. If people use their Facebook data and ID to interact with websites. Awhile until this is an issue, but the iceberg may come.

Also, some interesting bits on Places. Apparently more people are going to places on their mobile app rather than their newsfeed. Which makes sense. Places is going to be big people!! It is so relevant in mobile for sure.

What do you think? Long and VERY interesting interview.

Real life social networks version 2

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Will be trying to summarise this presentation and the one below soon but this is one of the best I have seen for along time. What do you think? Really like the user examples.

Facebook’s new groups. All change?

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Image representing Facebook as depicted in Cru...

Image via CrunchBase

Yesterday Facebook announced new functionality in the way groups will work on Facebook. Something I have been expecting for a while.

It is a pretty big change. Not only to groups but to the way that we use Facebook. The new groups will allow us to make mini Facebook experiences and for you to list together your interests and people. That might mean a group for the people who you lived with at University, or your amateur football team. All groups will be start as closed unless you make them open or private and only those in the group can see what goes on. The group admin can also update to group members newsfeeds.

Collaborative?

There is also a big play on collaborative working. New groups allow uploading of documents and event editing these on the group. This is interesting and for me shows a play into the professional space. The groups even have group chat which allows you to talk to the whole group or those online in the chat module.

The final functionality which makes me think that Facebook is looking at the professional audience long term is being able to email the group. Every group (from the looks of it) can have an email address so that you can email the group even when you aren’t on Facebook. But when would you not be on Facebook but able to email? Perhaps at work…?

What about non profits?

For non profits I think this is an interesting move too. There are hundreds of thousands of groups dedicated to fundraising areas, events and organisations that can sometimes fragment a brand. Empowering these people and harnessing their amazing enthusiasm whilst keeping that activity streamlined is a challenge.

The new groups will allow much more private and personal interactions. Instead of a new group hidden away for anyone to join you add friends and contacts to the group. How this fits with your organisation Facebook strategy depends what you are trying to achieve but I would suggest that groups are going to change a lot of people’s experiences on Facebook so it may be a good idea to start exploring the functionality and possibilities. For small/tiny organisations it may even allow you to have a small collaborative intranet or space which is private and at no cost apart from the cost of a Facebook account.

Lists

We shouldn’t underestimate the way this will change our experience of Facebook. I am part of the tiny 5% of people who use Facebook lists, I find them a great tool and help me control privacy. New groups will make that a lot easier. You will be able to potentially create a group for each interest and area of your life and friends. For example I may have a group for my family, old flatmates and university friends and then friends who live in London (where I live now). That would mean I could have 4 different Facebook experiences which will have an impact on my feed too.

I think that this is the first step in the groups product. The old groups had become outdated and not fit for purpose. How brands use groups I am not so sure. I am sure there will be stories about brands using groups as an intranet or working group, I think that could work, though I have some big question marks over that. But we know Mark Zuckerberg wants everyone in the world to be on Facebook. If you can be on Facebook for work that might make that dream a bit easier.

Future of social media

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Just seen this and going through it but so far, so interesting. Via We Are Social – talking to a senior anaylst at Forrester.

He touches on:

  • Foursquare/Geo Location
  • Value of Facebook Fan to a brand
  • Brands needing to find their own way of being social

What do you think? I have personally been wondering about the future of social media and community myself. Though not got round to putting a post up about it. Interesting in your thoughts on future of social media and community – do post below!

How big is social media in the UK (Video)

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Some more stats. Source would be nice, but what can you do huh!

Social media case studies/examples

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Discover how much power you have as a UK voter in your constituency

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God this political system is really frustrating. My vote is worth 0.04 % in my constituency of Hackney South & Shoreditch.

I am not sure what a better system would look like, as PR doesn’t particularly appeal either. Can’t the most intelligent people in the world think of a better way?

Anyway, the site is simple to use and while frustrating is actually very useful and interesting.

Even if it does make you feel powerless…

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