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Tag Archives: social networking

Data driven decisions on Facebook

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Image representing Facebook as depicted in Cru...

Image via CrunchBase

UPDATE: October 2011

Seems that with the new Facebook Insights that you can now export all the data that you need to make the below work again without using Export.ly. Plus there are some new metrics too, individual users who have seen each post as well as reach.

Good times!

 

UPDATE:

Export.ly seem to have been taken over by Simply Measured and don’t seem to offer the same, very cost effective, solution as what we did below.  Hoping to find out more, but as you can imagine, I’m very keen to keep using them!

I was having a chat with a colleague last week and she asked me why we update our Facebook page twice a day and how do we make that decision? Was it just a guess or a hunch?

The answer to both was by using data.

At the BHF we have a very healthy Facebook community with lots of engagement, take a look – I am very proud of it. We have worked very hard to make sure that we are talking to our ‘likers’ every day and engaging them in conversation not just broadcasting at them, using our top class content to build better relationships.

But how did we make decisions about when we should post a Facebook update?

In April, we used Export.ly to export the previous 12 months Facebook data to a huge Excel file.

Our Analytics Executive Dan manipulated the Excel file and in a few hours we knew:

  • Time of our updates
  • Amount of likes per post
  • Amount of comments per post
  • Whether posts included a video, photo or if they were just a text update
  • Our top contributors to our page
  • Lots more treasures…

Now we had all that data we could cross reference the time of our updates by comments and likes and find out when updates had higher levels engagement – allowing us to make decisions on when we post using data rather than just a hunch.

We are due another data mine soon and due to the substantial increase in ‘likes’ that we have had since April I think that our timings may change slightly. I’m keen to find out whether our updates with a question are more engaging with our ‘likers’ than one’s without  too as well as some more extensive work into what topics get more engagement (if you’re reading this Dan then that’s what I’m going to ask next week..).

For the record, our highest engagement came between 11:30-13:00 and 18:30-19:30…

N.B We had to pay $50 dollars for our Export.ly file due to the size of our Facebook page, but if you’re managing a page with less ‘likes’ then you may not have to pay at all. (We have 100,000+ likes now).

Mark Zuckerberg talks Facebook & Mobile, Single Sign On & Places

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Facebook logo

Image via Wikipedia

http://www.cinchcast.com/cinchplayerext.swf

Click the link to play the interview.

I am doing a lot of work around single sign on (long story) but interesting to see Facebook talking about it and also mobile/location. No Facebook phone at the moment, but the concept of single sign on with your Facebook ID across all sites (without having to re login) is interesting.

Also in the interview talks about deals and social deals. Obviously an idea that will evolve (as with places) but nice to hear such a big company talking about doing things slowly, when they are ready.

Love the passion for making online experiences social, massive culture shift. For me I wonder what this means for organisations/charities who are set up with their databases. If people use their Facebook data and ID to interact with websites. Awhile until this is an issue, but the iceberg may come.

Also, some interesting bits on Places. Apparently more people are going to places on their mobile app rather than their newsfeed. Which makes sense. Places is going to be big people!! It is so relevant in mobile for sure.

What do you think? Long and VERY interesting interview.

Real life social networks version 2

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Will be trying to summarise this presentation and the one below soon but this is one of the best I have seen for along time. What do you think? Really like the user examples.

The socialisation of brands

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Found this via @Wearesocial on Twitter, as ever a really interesting link. Best to print off or view in full screen, get a coffee and take five minutes.

What are your thoughts?

Facebook’s new groups. All change?

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Image representing Facebook as depicted in Cru...

Image via CrunchBase

Yesterday Facebook announced new functionality in the way groups will work on Facebook. Something I have been expecting for a while.

It is a pretty big change. Not only to groups but to the way that we use Facebook. The new groups will allow us to make mini Facebook experiences and for you to list together your interests and people. That might mean a group for the people who you lived with at University, or your amateur football team. All groups will be start as closed unless you make them open or private and only those in the group can see what goes on. The group admin can also update to group members newsfeeds.

Collaborative?

There is also a big play on collaborative working. New groups allow uploading of documents and event editing these on the group. This is interesting and for me shows a play into the professional space. The groups even have group chat which allows you to talk to the whole group or those online in the chat module.

The final functionality which makes me think that Facebook is looking at the professional audience long term is being able to email the group. Every group (from the looks of it) can have an email address so that you can email the group even when you aren’t on Facebook. But when would you not be on Facebook but able to email? Perhaps at work…?

What about non profits?

For non profits I think this is an interesting move too. There are hundreds of thousands of groups dedicated to fundraising areas, events and organisations that can sometimes fragment a brand. Empowering these people and harnessing their amazing enthusiasm whilst keeping that activity streamlined is a challenge.

The new groups will allow much more private and personal interactions. Instead of a new group hidden away for anyone to join you add friends and contacts to the group. How this fits with your organisation Facebook strategy depends what you are trying to achieve but I would suggest that groups are going to change a lot of people’s experiences on Facebook so it may be a good idea to start exploring the functionality and possibilities. For small/tiny organisations it may even allow you to have a small collaborative intranet or space which is private and at no cost apart from the cost of a Facebook account.

Lists

We shouldn’t underestimate the way this will change our experience of Facebook. I am part of the tiny 5% of people who use Facebook lists, I find them a great tool and help me control privacy. New groups will make that a lot easier. You will be able to potentially create a group for each interest and area of your life and friends. For example I may have a group for my family, old flatmates and university friends and then friends who live in London (where I live now). That would mean I could have 4 different Facebook experiences which will have an impact on my feed too.

I think that this is the first step in the groups product. The old groups had become outdated and not fit for purpose. How brands use groups I am not so sure. I am sure there will be stories about brands using groups as an intranet or working group, I think that could work, though I have some big question marks over that. But we know Mark Zuckerberg wants everyone in the world to be on Facebook. If you can be on Facebook for work that might make that dream a bit easier.

Future of social media

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Just seen this and going through it but so far, so interesting. Via We Are Social – talking to a senior anaylst at Forrester.

He touches on:

  • Foursquare/Geo Location
  • Value of Facebook Fan to a brand
  • Brands needing to find their own way of being social

What do you think? I have personally been wondering about the future of social media and community myself. Though not got round to putting a post up about it. Interesting in your thoughts on future of social media and community – do post below!

How big is social media in the UK (Video)

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Some more stats. Source would be nice, but what can you do huh!

Social media case studies/examples

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Social Media FAQ’s

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I found this online via twitter (of course) and I thought it was brilliant. Great action points and stats.

What do you guys think?

Active Fat campaign

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Have to say first of all that I do work at the British Heart Foundation (BHF) so that is one reason I am sharing it.

BUT mainly because the viral is so well put together, creative wise as well as how cost effective it is. The site: www.activefat.org.uk is fits really well with the campaign and the journey around the three charity websites is fantastic.

The BHF is working with Cancer Research UK and Diabetes UK to show that active fat can have a real effect on your heart as well as cause some cancers and diabetes.

Do share the video, the full Press Release is here:

A new survey today reveals that 97 per cent of people in Britain are unaware that their beer bellies and muffin tops are generating higher levels of oestrogen and excess chemicals in their stomachs, putting them at risk of cancer, Type 2 diabetes and heart disease (1).

But worryingly, nearly three quarters (71 per cent) of people admit to carrying excess weight around their middle, and more than half (57 per cent of women and 55 per cent of men) overestimate the waist measurement at which they become at risk (2).

The results of the survey, which questioned 2,085 adults in Great Britain, were released as Diabetes UK, Cancer Research UK and the British Heart Foundation (BHF) launched their new ‘Active Fat’ campaign to raise awareness of the dangers of carrying extra weight around your middle.

The charities are urging people to measure their waistlines and make positive changes to their lifestyles if they are at risk.

They have also produced a new web animation featuring a sinister fat cell, which helps to show people that instead of lying around harmlessly, our fat cells are actually very active and working around the clock to stimulate disease (3).

Dr Mike Knapton, Associate Medical Director for the British Heart Foundation, said: “That ‘harmless’ spare tyre around your waist is actually a major health hazard. While you might be relaxing at home, your fat cells are working overtime to pump out excess hormones and other chemicals that can cause disease.

“Wrapping a tape measure around your middle takes just a few seconds, but it could be your vital first step towards a healthier a future.”

The charities are also calling for the European Parliament to support people to make healthier food choices by bringing in a single front-of-pack food labelling system across Europe.

Diabetes UK Care Advisor Libby Dowling said: “If you’re used to pounds and ounces, it’s extremely confusing to go into a shop that only deals in grams and kilograms. It’s the same with food labelling systems – we need one system that includes traffic light colours to help busy supermarket shoppers make informed food choices.”

Professor Jane Wardle, director of Cancer Research UK’s Health Behaviour Research Centre at University College London, said: “Little changes that can become daily habits are the best, as they usually require less effort and can act as the building blocks of a much bigger lifestyle picture. Waist size is likely to increase throughout life, so whatever your age, today is a good day to start improving your health.”

The survey also found that:

• Women were less likely than men to worry about their health as a result of carrying excess weight around their middle (41 per cent of women compared to 50 per cent of men), and more likely to worry about how they look (28 per cent of women to 18 per cent of men) and fitting into their clothes (18 per cent of women to 9 per cent of men)

• Less than half of men and women (44 per cent) have tried doing more physical activity in response to carrying excess weight around their middle

• More than a quarter of people (27 per cent) have bought bigger sized clothes , approximately one in seven (15 per cent) have covered up on the beach, and approximately one in eight (12 per cent) have avoided weighing themselves altogether.

To help people to trim their tummies, Cancer Research UK, Diabetes UK and the British Heart Foundation are sharing their top tips on losing weight through their joint campaign website.

People can learn more about active fat and take a lifestyle check at www.activefat.org.uk .

The campaign is also being supported by former ‘Apprentice’ television contestant and business woman Claire Young.

Ms Young said: “ As someone whose family has been affected by heart disease and Type 2 diabetes, I know just how important it is to look after your health. My mum and I recently reduced our waistlines by making small, everyday changes to our lifestyles, and I’m encouraging others out there to measure their own waistlines and make changes if their health is at risk.”

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