Here is another really interesting piece of youth research from the ever useful Dubit Youth Research organisation.
It was commissioned by Disney and I am sure they have every reason to keep an eye on online young people’s trends so I think that there is alot to take from this presentation. Very conclusive on my first few reads through.
As some-one who works on Young People centric websites – this is very interesting and disgestable reading, even if it is backing up and adding substance to thoughts we already knew. The stats are useful too, espeically if you have to pitch ideas.
The insight into games, which are always seen as a way to get to the younger audience was interesting, again if only to back up thoughts.
Let me know what you think, oh and share it!
